Role: concept, art-direction Client: L’Oreal | Agency: TMF
Goal: Come up with an overall concept and a theme for the TMF Awards 2007
The TMF Awards are centered around Pan (figure on the award) and the Stairway to Heaven. If you win a TMF Award, you get a Heavenly Blessing and your own Stairway to Heaven. The live broadcast reached more than 1.3 million people (ages 13-34). 15000 visitors experienced the TMF Awards in the Heineken Music hall in Amsterdam.